SmartWool to add jobs in Steamboat Springs, Colorado

July 14th, 2011

SmartWool to add more jobs in Steamboat Springs.

SmartWool in Steamboat Springs

SmartWool in Steamboat Springs

As one of the larger employers of locals here in Steamboat Springs, SmartWool’s headquarters will remain in Steamboat Springs for at least another 10 year. Most likely longer but who can tell.

It’s great to hear that today July 14, 2011, the City of Steamboat Springs and SmartWool have agreed to a long-term deal to stay in their current location and even expand as the company grows. SmartWool, the leader in Merino wool socks and apparel originated in Steamboat and has become one of Steamboat’s largest job provider.

The recent news of SmartWool, who was previously owned by Timberland, was recently acquired by apparel giant VF Corp., of Greensboro, N.C., announced June 13 that it bought SmartWool parent company, Timberland, for $2.2 billion.

This is all great news for many here in Routt County. SmartWool locally employs around 65 and another 15 or so in Boulder, Colorado. So seeing this commitment and cooperation between SmartWool and the city of Steamboat is very encouraging.

This is also great news for our local economy. More jobs and more stability is what this recovery is all about. And soon, I won’t be talking about the unsettling real estate market – but more the stable real estate market because of one job creator – SmartWool.

—For more information on Smartwool, real estate or questions regarding Steamboat Springs real estate or renting a home in Steamboat Springs, Colorado, feel free to call Charlie at 970-846-6435 or write me an email at:



Share and Enjoy:
  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Google Bookmarks
  • Google Buzz
  • Print

4 Responses to 'SmartWool to add jobs in Steamboat Springs, Colorado'


    I purchased a smart wool scarf for my son, and when it was HAND washed, it came apart where all the color changes were. He LOVES his scarf, and I feel the company should stand behind their products. I fixed it as best I could, but is far from perfect. Do enjoy your products. Sandra Peterson—please reply.

  2. I will look into this and have someone contact you. Charlie

  3. mark says:

    I love Smartwool products. Keep up the great work!

  4. Great – Smartwool is such a wonderful company in so many ways. Stay warm my friend.

Leave a Reply