Home staging has become a common phrase in the real estate world. Why? Because sellers want to know if it’s worth it. A lot of sellers may not have an extra $1,000 – $5,000 to spend on furniture and decorations or they probably would have already. The thing is, risk is to reward what staging is to real estate. The same analogy could be awkwardly applied when it comes to what clothes are to a naked body! Without the right pieces and accessories, the less than perfect aspects become the focus… of the home, that is! (Okay, moving on…)
Staging not only makes the selling process quicker, but according to NAR, for every $100 invested in staging, the potential return is $400. Let me say that again, the potential return could be 4X the amount invested. And while on the topic of spending, it should be noted that there’s a 50/50 chance that you may need to spend no more than $1,000 on staging. Whether DIY or hiring a professional, staging costs start at the $1000 mark—this doesn’t include the potential consultation fee, furniture rental fees, and storage fees. Oh, and not to mention, okay I’ll mention, all the TIME spent to make it happen!
So, I’m sure you are saying, Okay Charlie, tell me a situation where I would get 4X the amount invested. Well, when buyers are walking through your home, they are imagining themselves living there. When a home is vacant or if it has dated furniture, low ceilings etc., buyers might not be able to see the potential and will move on. Professionals have a way of placing certain accessories, trendy pieces, and the right furniture in the right places to bring space, light and a fresh perspective to a home. Staged homes sell FASTER; in fact, they sell 87% faster. The longer your home sits on the market, the more stale it becomes and the more likely you will need to drop the price for it to become appealing to buyers again.
And furthermore (literally) staged homes also sell for MORE. In a 2019 survey of 900 Top Real Estate Agents, a staged listing will sell for 1-10% more on average than a non-staged listing. So to sum it up, staged homes sell FASTER (87%) for MORE (1-10%) and have a BETTER chance of selling to the 65% of the population that are considered to be visual learners. Yes, staging your house to sell is worth it.
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Charlie Dresen 970-846-6435 or Charlie@SteamboatsMyHome.com