Steamboat Sotheby’s International Realty recently unveiled a new media partnership with Bloomberg, which broadens the global marketing reach for the listings that the firm represents, and grants exclusive access to the Bloomberg audience, who represent highly qualified homebuyers throughout the world.
Bloomberg, a global media powerhouse, announced the launch of a luxury listings section on its “Pursuits” website, which featured a mix of news and lifestyle content. Launched in late April 2019, the section is available exclusively to properties represented by the Sotheby’s International Realty brand for the first 30 days, and will continue to feature Steamboat Sotheby’s International Realty luxury listings throughout 2019 and into 2020.
The power of Bloomberg offers unparalleled insight, intelligent analysis and incisive news coverage to an over 75 million engaged audience that crave luxury experiences. Sotheby’s International Realty’s new campaign with Bloomberg will showcase exclusive and sought-after listings to prospective buyers through the new listing syndication portal, as well as through targeted brand banners, social media ignition and custom content promotion, driving traffic to sothebysrealty.com and steamboatsir.com.
According to Kevin Thompson, chief marketing officer at Sotheby’s International Realty, “We’re constantly seeking out opportunities to connect with this type of audience in meaningful ways. We want to be pushing the envelope with our partners all the time,” Thompson added, “and this is just a great example of how we do that.”
Visit the Bloomberg Pursuits section to browse Sotheby’s International Realty listings from around the globe.
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