The Charlie Dresen Brand
“Hey, I’m walkin’ here.” Dustin Hoffman’s famous line from Midnight Cowboy. It’s all about getting noticed and not being overlooked – or run over in Dustin’s case. The business of real estate is no different. It’s every agent for themselves trying to get noticed and make a living. It’s a dog-eat-dog business and we’re all wearing milk-bone underwear. But I love it and I love this video about personal branding. Sure it’s by Keller Williams, but it’s not so much about corporate branding in real estate, it’s about personal branding and what the agent provides. I live it every day and provide exceptional service, one client at a time.
(NAR = National Association or Realtors)